If you’re at the point where you feel you’ve maxed out your current capabilities, you may want to turn in another direction. Once you’ve gotten into the swing of things, revisit the idea of upgrading your account. See how much you can grow your connections. Read and like posts and leave meaningful comments where it’s relevant. LinkedIn is all about forming relationships that can lead to business deals. Start making connections and engaging with others online. Your LinkedIn profile is the centerpiece of your online personal brand, so it’s well worth taking the time and effort to get it just right. Optimizing your headline and “about” section to make sure your profile comes up in searches is another piece of the puzzle. Choosing the best type of profile photo or background photo takes some thought. Entire articles deal with how to write your “about” section. That’s a more difficult task than you might think. If you’re a LinkedIn novice, begin with perfecting your profile. 2Save up to three searches and get weekly alerts on those searches. 2Search for and view profiles of other LinkedIn members.ĥ. The standard LinkedIn account comes with benefits of its own. If you’re so new to LinkedIn that add-ons or upgrades only add to your confusion, you may be better off staying with the standard account for a while. For free! I think we’d all agree that’s a great deal, but does it give you enough to take full advantage of the platform? Is moving to a Premium Business (hereafter referred to as Premium) account an investment that will pay dividends, or would you be wiser spending that money elsewhere? We’ll dive into these questions and more as we examine the pros and cons of moving to LinkedIn Premium. LinkedIn gives you access to more than 800 million business professionals worldwide. She has written for various newspapers and magazines throughout her career. Lesa Beaty is a copywriter at Ready for Social.
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